GeForce Partner Program continues to be one of the hot topics that has angered a lot of consumers lately. When a user raised the issue in comments section of MSI Gaming India’s Facebook page– and called it a highly anti-consumer programme, MSI’s response was only fuel to the fire. The comment, which has now been deleted, said:

“hi there, this is not about siding with any supplier. Nvidia currently are ahead of the GPU experience and people would also not buy anything sub par to it. Kindly understand this is happening everywhere. eg. google, facebook”

If calling Radeon GPUs “sub par” once was not enough, when asked whether it means that they (MSI) will not be making Radeon graphics cards anymore, MSI responded:

“if its up par with performance, MSI will definitely be able to do so”

It did not at all seem something MSI would officially actually say. But the damage was done, what it did was serve as a party invitation to hardware enthusiasts to grill MSI on their unapologetic views. The comments have since then been deleted and MSI Gaming India, assumingly through a new social representative behind the screen, has publically apoligized by saying that the comment was “inappropriate” and “it did not represent MSI’s official views”.

AIB partners have not been open about their views to confirm a report published by HardOCP– earlier this month. The report, citing multiple anonymous sources within AIB partners, said that Nvidia’s GeForce Partner Program is a blackmail program in disguise. The documents viewed by HardOCP dictate that to participate in the program AIB partners will have to basically kick AMD’s graphics cards out of whichever lineup Nvidia’s GeForce graphics card occupy a place in. If MSI sells GeForce Gaming X cards, then MSI cannot sell Radeon Gaming X cards. Quoting HardOCP, AIB partners lose “high-effort engineering engagements early tech engagement launch partner status game bundling sales rebate programs social media and PR support marketing reports Marketing Development Funds (MDF)” by not enlisting in the GeForce Partner Program.

Author: Jawwad Iqbal

Having written on tech for years now, Jawwad Iqbal took his passion for sharing news and opinions with the inception of Hardware Blitz. He holds a firm view that quality content drives long-term success.